論文 ·関連 ·未確認
The role of online brand community engagement on positive or negative self-expression word-of-mouth
Sandra Maria Correia Loureiro ・ Hans Rüdiger Kaufmann
- 刊行年
- 2018-01-01
- 収録
- 『Cogent Business & Management』 5(1) pp. 1508543
- 出版
- Informa UK Limited
- CiNii CRID
- 1360021396149364096
- URI
- https://www.tandfonline.com/doi/pdf/10.1080/23311975.2018.1508543
- ISSN
- 2331-1975
- DOI
- 10.1080/23311975.2018.1508543
- URL
- https://cir.nii.ac.jp/crid/1360021396149364096
この書誌の出所
- cinii— 1360021396149364096（2026-08-12取得）
引用
Sandra Maria Correia Loureiro・Hans Rüdiger Kaufmann（2018-01-01） The role of online brand community engagement on positive or negative self-expression word-of-mouth 『Cogent Business & Management』 5(1) pp. 1508543 Informa UK Limited
LoureiroKaufmann2018RoleOnlineBrand