論文 ·日本語 ·未確認
The Development of the Advertising Industry in Japan
- 刊行年
- 1966-01-01
- 収録
- 『Keiei Shigaku (Japan Business History Review)』 1(3) pp. 28-55,i
- 言語
- 英語
- openalex
- W2314609878
- doi
- 10.5029/bhsj.1.3_28
- mag
- 2314609878
- issn
- 0386-9113
- URL
- https://www.jstage.jst.go.jp/article/bhsj1966/1/3/1_3_28/_pdf
要旨
No previous analysis has been made of Japanese advertising (advertising industry and capital) from a social scientific point of view. The study of the history of advertising has also been limited to discussions of custom and fashion.This paper outlines the history of Japanese advertising in relation to the growth, development and crises of Japanese capitalism, by considering the functions of advertising in several periods of history. It also shows how and when the advertising agency came about and has continued to develop in Japan.
主題
この書誌の出所
- openalex— W2314609878（2026-08-12取得）
引用キー: Nakase1966DevelopmentAdvertisingIndustry