Analysis of the Formation of Gairaigo in Japanese Commercial Advertisements for the 2016 - 2020 Advertising Period (Reviewed from Morphological Studies)

要旨

Foreign words or in Japanese called Gairaigo ( ) is words that taken from foreign languages, and adapted to Japanese word formation. The purpose of this research is to get to know about the formation of Gairaigo in Japanese commercial advertisements that appeared in the period 2016 to 2020, the types of Gairago that used in that advertisements, and what kind of gairaigo appears the most in advertisements in that period. This Research uses a descriptive method with a qualitative approach. The technique used in this data collection is the literature study technique with the lesap technique and the expansion technique as data analysis. The object of this research is the Japanese commercial advertisements that appeared in the period 2016 to 2020. This research is using Tsujimura, Setiawan and Engman's theory and the other journal resources. The results of the research of 50 advertisements studied contained four processes of gairaigo formation: Borrowing, Clipping, Compounding, and Affixation, types of gairaigo: Representational, Replacement, Truncated, Altred, and Psuedo Terms. Then, from 50 sources, the type of gairaigo that most often appears is the Representational type with a total of 25 words or as much as 50% of the total data analyzed.

主題