Determinants of Consumer Perceptions toward Mobile Advertising — A Comparison between Japan and Austria 論文 Chia‐Ling Liu・Rudolf R. Sinkovics・Noemi Pezderka・Parissa Haghirian ·2011-09-10 ·『Journal of Interactive Marketing』 26(1) pp. 21-32 doi:10.1016/j.intmar.2011.07.002